The logotype, is a brand name styled as a logo. The advantage of this is obvious - it immediately associates a business name with the visual identity and does not leave much room for brand confusion. This makes it a great starting point for new businesses.
Significance. A company logo is a symbol of your company's identity. It creates your customers' first impression of your company. The best logos send a message to customers about the company's values, create brand loyalty and give company letterhead, vehicles and signs a more professional appearance.
Logos are intended to be the face of a company. They're meant to visually communicate the unique identity of the brand and what it represents. Simple logos comprised of only essential elements are often the most difficult and also successful.
A logo (abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
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